Internet Marketing Basics: Waiting is Expensive

In this third in a series of three explaining the basics of Internet Marketing, I talk about the cost of waiting and how to approach next steps. Your Competitors Aren’t Waiting Waiting is way too expensive – your competitors aren’t waiting.  It can be daunting, but taking that first step and then doing a little […]

Internet Marketing Basics: 5 Essential Elements

The second in a series of three explaining the basics of Internet Marketing offers 5 essentials for effective Internet Marketing. The science of getting found and selling successfully on the Internet has resulted in a wealth of information about how to do it well.  When you have all the parts working together, your Internet Marketing […]

Getting Value from your Web Design Agency

Earlier, I compared two redesigns of municipal websites.  One redesign project had a clear goal that translated into valuable website content and could be used to justify its higher price.  Keeping you focused on your goals is one of the most important values a web design agency can provide, but there are others, too.  I’ll […]

What should a web design agency redesign cost?

I’m always interested in seeing what my competitors are doing in terms of website work, and in today’s paper an article featured two redesigns of municipal websites from two different local web design firms.  Nothing surprising about that, but what caught my attention was the cost of the two redesigns. Chatham’s website, for a city […]

Chicago Baseball Museum Website Refresh O3 Internet had worked with The Chicago Baseball Museum to keep website content updated with interesting & informative stories on Chicago baseball history since 2008.   The CBM website already enjoyed a solid professional design. A new Executive Director with a professional writing background had a vision for new content areas to keep visitors coming […]