Route 66 Hotel: WordPress website design O3 Internet Consulting recreated the website for the Route 66 Hotel & Conference Center when the property changed ownership, including WordPress website design & development, copy-writing, SEO and photography. The old site was outdated, both in style and content, with some missing and non-functional pages. Website Design: Vintage Style Meets Social Technology The new […]

Route 66 Diner: WordPress website The 66 Mother Road Diner is located in the Route 66 Hotel and Conference Center, so it makes sense that both WordPress websites reflect a similar design. Customized WordPress website design The diner site contains diner menus and a WordPress photo gallery that features the diner’s unique tiled floor, license plate wall, and custom […]

Distinctive Realty website update Local realtor Renee Oreshkov, a professional real estate broker and a licensed real estate agent, is part of The Real Estate Group. One of Renee’s focuses is providing realty services to the medical community. Renee wanted a more interesting and upscale look for her realty website, O3 website redesign started with a background […]

Effective Internet Marketing: Website Content Planning

Content planning doesn’t have to be difficult if you take it one step at a time. The process can be completed in an hour or two for a small website.  I recommend you already understand your goals, what an ideal client looks like, your unique value and a search keyword list before starting content planning, […]

The Three Fundamental Skills of a Successful Internet Consultant

Have you ever heard of the term “five tool player?” It’s a phrase used to describe a particular baseball player who has the capacity to excel at hitting for average, hitting for power, base running skills, throwing ability, and fielding abilities. While it may seem like that’s what baseball players should be good at anyway […]

Future of the Internet: Multimedia Search Engine

There’s only one certainty in the Internet world: things are going to change. Here’s a glimpse of a possible new multimedia search engine.

Internet Marketing Basics: Identify your Search Engine Keywords

What are search keywords? Search keywords are words and phrases that your target customers use to find your product or services on search engines like Google, Yahoo or Bing. When used effectively during website planning and development, they can make a big difference in how easy your site is to find online.  Identifying valuable keywords […]

Local Search Marketing: Consistency is Key

I’ve just been studying the Local Search Ranking Factors Report and am impressed by how important it is to be consistent when updating your listings on local directories to achieve good local search marketing.

What should a web design agency redesign cost?

I’m always interested in seeing what my competitors are doing in terms of website work, and in today’s paper an article featured two redesigns of municipal websites from two different local web design firms.  Nothing surprising about that, but what caught my attention was the cost of the two redesigns. Chatham’s website, for a city […] Auto Glass Systems had not one but two old websites that weren’t maintained but did relatively well in search engine results for important keywords.  O3 was called to redirect the old domains to the new and to perform search engine optimization (SEO) during the redesign, which was done by another Central Illinois web design […]

Simplex Direct Website, Springfield, IL The original Simplex website contained extensive and detailed text content and enjoyed great search engine rankings. During the redesign, care was taken to not only incorporate content from the previous site, but to also redirect old pages to relevant new pages on the site. This helped customers with bookmarked pages avoid “page not found” […]

Luers Group This over 160-year-old company needed an online presence that reflected their caring approach to providing quality children’s clothing and shoes.  The new logo is the highlight of the new website, with an updated perspective, older children, an emphasis on sports but using traditional Luer’s colors and jump-rope imagery.  The new website provides information on […]

Mac-Weld, Inc. Mac-Weld, Inc.’s new website, at, highlights this machine and welding shop’s history of serving southern Illinois, southeast Missouri and southwest Indiana since 1987. The website colors play off the Mac-Weld logo’s red and white rounded letters, with black and gray added for accents. Mac-Weld provided a variety of photos of their machinery, showroom, […]

Enos Park Neighborhood Improvement Association The Enos Park Neighborhood Improvement Association is dedicated to the preservation and revitalization of the Enos Park historic neighborhood in Springfield, IL. The association was ready to take their already extensive website to the next level as they begin Phase II of a multi-phase redevelopment plan and launched an LLC to allow the association […]

Grants Galore The Grants Galore website is organized, usable and concise thanks to the owner’s superb planning, attention to detail and well-written content. Combined with O3‘s understanding of accessibility, technical expertise and search marketing research and planning, the result is a site that gets the job done beautifully and accessibly, highlighting the ways this grant-writer and […]