Effective Internet Marketing: Website Content Planning

Content planning doesn’t have to be difficult if you take it one step at a time. The process can be completed in an hour or two for a small website.  I recommend you already understand your goals, what an ideal client looks like, your unique value and a search keyword list before starting content planning, […]

The Three Fundamental Skills of a Successful Internet Consultant

Have you ever heard of the term “five tool player?” It’s a phrase used to describe a particular baseball player who has the capacity to excel at hitting for average, hitting for power, base running skills, throwing ability, and fielding abilities. While it may seem like that’s what baseball players should be good at anyway […]

Social Media Basics: Legal aspects of Social Media

Social media can help companies build relationships and allow customers to promote the business with user-generated content such as comments, feedback, and recommendations to friends.   Consumers are increasingly seeking out online reviews of products and services before making a purchase.  Encouraging social media endorsements, soliciting testimonials, and requesting online reviews can be a way for […]

Internet Marketing Basics: Identify your Search Engine Keywords

What are search keywords? Search keywords are words and phrases that your target customers use to find your product or services on search engines like Google, Yahoo or Bing. When used effectively during website planning and development, they can make a big difference in how easy your site is to find online.  Identifying valuable keywords […]

Effective Internet Marketing: What’s Your Unique Value?

What is a Unique Value Proposition? A unique value proposition accurately conveys the value you offer to prospective customers.  It can also be used to market job opportunities to employees, to sell partnership opportunities to other companies, or to obtain funding or financing.

Local Search Marketing: Consistency is Key

I’ve just been studying the Local Search Ranking Factors Report and am impressed by how important it is to be consistent when updating your listings on local directories to achieve good local search marketing.

Internet Marketing by gender stereotype – beyond unfortunate

An ongoing European Union funded study aimed at increasing the appeal of information and communications technology (ICT) work to women indicates that aiming campaigns at women in general is not as effective as targeting particular categories of women who may be more receptive to the message.  The researchers said the focus should shift to identifying […]

Effective Internet Marketing: Who is Your Ideal Customer?

Think about two or three of your most profitable current customers – or customers you think would be a great fit for your company.  Would your business be more successful if all your customers were like them?  You want to attract customers who are a good fit for your products or services, who will be […]

Effective Internet Marketing: What are Your Internet Marketing Goals?

What are Internet Marketing Goals? Most small business internet marketing goals are to increase sales, to increase leads and customers, and to increase visits to brick and mortar stores.  Other goals might be to provide fast customer service after the sale, to promote follow-on business and to keep current customers engaged over time.

Internet Marketing Basics: Waiting is Expensive

In this third in a series of three explaining the basics of Internet Marketing, I talk about the cost of waiting and how to approach next steps. Your Competitors Aren’t Waiting Waiting is way too expensive – your competitors aren’t waiting.  It can be daunting, but taking that first step and then doing a little […]

Internet Marketing Basics: the Importance of Being There

In this first of a series of three explaining the basics of Internet Marketing, read about why Internet Marketing should be of interest to business owners; consider questions about your current online marketing. Consumers Tune Out Interruptions Consumers are increasingly tuning out advertising that interrupts.  Marketing folks call that push marketing, and it’s become less […]