Internet Marketing by gender stereotype – beyond unfortunate

An ongoing European Union funded study aimed at increasing the appeal of information and communications technology (ICT) work to women indicates that aiming campaigns at women in general is not as effective as targeting particular categories of women who may be more receptive to the message.  The researchers said the focus should shift to identifying […]

Effective Internet Marketing: Who is Your Ideal Customer?

Think about two or three of your most profitable current customers – or customers you think would be a great fit for your company.  Would your business be more successful if all your customers were like them?  You want to attract customers who are a good fit for your products or services, who will be […]