Route 66 Hotel: WordPress website design

The new Route 66 Hotel Springfield, IL WordPress website design by O3 Internet Consulting.O3 Internet Consulting recreated the website for the Route 66 Hotel & Conference Center when the property changed ownership, including WordPress website design & development, copy-writing, SEO and photography. The old site was outdated, both in style and content, with some missing and non-functional pages.

Website Design: Vintage Style Meets Social Technology

The new site reflects the vintage style of the hotel, which is the first Holiday Inn on Route 66, with neon color & lighting design and a large slider that features hotel images and images of Springfield attractions. A specials banner top right of the header features the current deal for the hotel. Social icons for Facebook and Trip Advisor, a map and colorful calls to action make the homepage especially useful.

WordPress for easy updates

With photos of rooms and public areas, the site provides accurate information to help Route 66 aficionados, families and travelers with pets find out more about the hotel. Built on the WordPress content management system, the site is easy to update for hotel staff. A Route 66 page offers Route 66 history and information on other local attractions. A contact form was added to improve communications between potential customers and hotel staff.

Preserving search ranking, Search Engine Optimization (SEO), and preserving social assets

Preserving search ranking and social media assets were important aspects of the project, as was search engine optimization (SEO). The site was updated to use the SSL protocol (https), which is latest website security standard in keeping users safe online and increasingly important in search rankings. O3 created new copy, starting with the previous site copy and updating to reflect the changes made by the new owner. Old pages were redirected to preserve the previous search rankings. Physical updates to the hotel continue, with early updates reflected in photos taken by O3.

Mobile Responsive

The new site is mobile responsive to function well on all devices, which is important for visitors who are traveling to Springfield and using their mobile devices to book their stay. The mobile layout was specially optimized with a smartphone user in mind.

Project Management, WordPress Training, Website Monitoring

The Route 66 hotel Springfield IL website before recreation by O3 Internet Consulting, Inc.

Previous website

O3 provided project management to keep the project on track, training for Route 66 staff and owner to ensure they could easily add new content to website, and O3 continues to support the owners and staff by providing regular WordPress upgrades, automated off-site backups, security and up-time monitoring, and technical support.


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