IEA WordPress website with members-only content

IL Energy Association WordPress website with members-only content and bulk email created by O3 InternetThe Illinois Energy Association’s previous website was built on a proprietary content management system (CMS) and had become difficult to update, especially when a new person assumed website maintenance responsibilities.  The association wanted a website that was easy to update.  O3 Internet created a WordPress website with members-only content.  The new site is more modern-looking, mobile responsive to display and function well on mobile devices, and has flexible and powerful members-only functionality.

Clean Design

The new design is clean, easy-to-read, and highlights the Association’s members and its mission.  It has a color palette based on the Association’s logo.  A reader-friendly blog-style layout on the homepage displays the latest Legislative Updates.  Logos of member companies are displayed across the footer and link to each member’s profile page. Rotating images on the homepage visually highlight industries represented by the Illinois Energy Association.

WordPress CMS for Easy Updates

The new site is built on the WordPress Content Management System (CMS) that allows Illinois Energy Association staff to keep their website up-to-date with the latest Hot Topics, Legislative Updates, and Events.

Members-Only Functionality

Each IEA member received a user account that allows access to pages and non-public information. Association staff has the ability to include both public and members-only information on the same page, saving time when updating site content. Only members who are logged in see the additional members-only content. In addition, the staff can easily create entire pages and posts only visible to members. O3 installed and configured a powerful and flexible members-only plugin and helped the IEA create member profiles.

Mailchimp bulk email system for IEA provided by O3 Internet and WordPress website with members-only content.Bulk Email System

To help keep members and legislators informed right in their inbox, a new bulk email system was implemented and is entirely managed by the Association’s staff.  Subscribers manage their own accounts, change their personal settings, or unsubscribe without contacting the IEA. IEA staff can create email campaigns quickly, track who opens emails, and link clicks within the email content to better serve their members. O3 customized an email template and other signup forms to match the layout of the new website, keeping everything on theme. O3 assisted the IEA staff in importing a large list of email subscribers from their previous bulk email system, saving the IEA from re-entering email addresses and names.

Project Management, WordPress Training, MailChimp Training, Website Monitoring

O3 provided training to IEA staff on use of WordPress, the members-only plugin functionality and the email system to ensure they could easily add new content to website and send regular email updates.  Throughout the website development project, O3 Internet provided regular project updates, expert recommendations and clear communication.  O3 continues to support the IEA, providing regular WordPress upgrades, automated off-site backups, security and up-time monitoring, and technical support.