Internet Marketing Basics for Business
Building a website (or even having one built for you) can be confusing. The links below are intended for potential or current website owners who would like to understand the web development process better, to evalutate their current website or to begin planning for a new or updated website.
Planning
- Clear Website Goals 7/26/2007
- Website Goals, Part II
- Home Page Goals 1/30/2006
- Simple Website Planning
- How to Make a Website
- Web Marketing 101 10/15/2007
- Working with Web Development Vendors
- 10 High-Profit Redesign Priorities 3/12/2007 old but still worthwhile
- Where People Get Information about Restaurants & Local Businesses 12/14/2011
- 12 Rules for Choosing the Right Domain Name February 5th, 2007 still good
- The Best Damn Web Marketing Checklist
Writing
- Introduction to Writing Copy for the Web
- Editing 101: the Devil is in the Details
- Writing Online: Best Practices
- How Users Read on the Web 10/1/1997 – still good!
- Headlines are Critical Content
- Writing Email Newsletters: Best Practices
- Yahoo Style Guide: Writing for the Web
- Creating Unique Valuable Content 5/9/2007
- Reviving Anorexic Web Writing 7/31/2007
- Who Needs Headlines? 5/29/2007
- The “About Us” Page 8/4/2006
- The “Contact Us” Page 8/18/2006
- Plagiarism 10/25/2011
Design, Development, Usability
- Up-To-Date Web Browser Usage from the w3c
- Make Your Site Accessible to Everyone
- Cynthia Says accessibility testing tool
- Top 10 Mistakes in Web Design
- Poor Website Design a Deal Breaker for Small Business Customers 6/23/2010
- Children’s Websites: Usability Issues in Designing for Kids9/13/2010
- 10 Ways to Upset Your Site Visitors 6/12/2007
Search Engine Optimization (SEO)
- Google 1-page SEO cheat sheet
- Google Webmaster Guidelines: design, content and quality – and what to avoid!
- Google Search Basics: Crawling, Indexing, Serving
- Google SEO Starter Guide PDF
- Google Webmaster: Guidance on Building High-Quality Websites
- How Google Search Works
- How Google Paid Ads Work
- Google Search: Guidelines, Words & Link Schemes”The Importance of Words”
- Search Engine Optimization (SEO) video 9/21/2011
- Use Old Words for Search Engine Findability 8/28/2006
- SEO for YouTube: How to Search Optimize Video for B2B Marketing 3/2/2012
Social Media & Email
- Welcome to The Facebook Era
- E-Mail Newsletters: Increasing Usability 11/29/2010
- 32 Ways to Use Facebook for Business
- What’s in an Opt-In? 1/21/2010
- 7 Deadly Sins of Email Marketing Management 3/27/2007
- Top Twitter Abbreviations 5/22/2012
- Twitter for Business video 4/17/2012
- Twitter in Plain English video 5/5/20087
- Social Media in Plain English video 5/28/2008
- Blogs in Plain English video
- Social Networking in Plain English video
- Social Networking – Facebook – in Plain English video 1/12/2012
- Twitter Search in Plain English video 6/16/2009
- Writing for Social Media: Usability of Corporate Content Distributed Through Facebook, Twitter & LinkedIn — Streams, Walls, and Feeds 10/12/2009
Website Statistics
- Google Analytics Overview video
- Google Analytics: Pageviews, Visits, and Visitors video
- Google Analytics: Traffic Sources video
- Google Analytics: Content Reports video
Overviews
- QR Codes by Common Craft video
- RSS in Plain English video 4/23/2007
- Wikis in Plain English video 5/29/2007
- Zombies in Plain English video 10/23/2007
- The Yahoo Word List: A Web Glossary
- Web Logs (blogs) vs. Message Boards 4/24/2004
Small Business Resources
Please visit again for new resources of interest to small business.
- Create a Business Website on a Small Budget 5/9/2007
- Creating an Effective Retail Home Page 2/23/2007
- Improve eCommerce Product Pages 7/5/2007
- Top 10 Reasons NOT to Shop Online 1/2004 (old, but still relevant)
- Manufacturer Sites That Sell 11/2007
- B2B Website Usability 6/1/2006
- International Websites 1/15/2007
- Corporate Web Standards 7/16/2007
- Contingency Planning for Your Website 10/20/2006
Non-profit Resources
Please visit again for new resources of interest to non-profit organizations.
- Non-Profit Organization Websites: Increasing Donations and Volunteering 2/16/2011
- Writing: Best Practices
- Email Newsletter Tools
- eNewsletters – Increase Your List 1/30/2006
- Sites for Quality Low-Cost Images
- Does “Fair Use” Allow Nonprofits To Reproduce News Articles on Their Websites?
- Email Marketing for NonProfits 12/15/2011
- Twitter: How to Tell a Story in 140 Characters video 4/20/2012
- Twitter: Tweeting Links to Promote Your Cause video 3/22/2012
- Twitter: Building Community by Connecting People on Twitter video 3/28/2012
- Donation Usability: Increasing Online Giving to Non-Profits and Charities 3/30/2009
- 12 Most Important Things for Marketing for Fundraising
- Web Payment Processing in Pictures
- Online Payment Processing Options
- Create a Charity Website 5/9/2007
- Nonprofit ROI for Usability 2/12/2007
- The Digital Divide 11/20/2006
- Shopping for a Church Online 10/28/2007
- Candidate Websites, Propaganda or News? 7/12/2007
- Spiritual Network Grows on the Net 6/11/2007
- Global Voices — blogging about the WHOLE world 12/13/2006
- FCC: Broadband Adoption and Use in America 2/23/2010