What is your domain name worth – 10 steps to protect your domain name

I’m not talking about how much you paid for your domain name – I’m talking about how much value your domain name has to your company or organization. It’s tempting to think your domain name has little value. When you built your website, it’s cost was probably a fraction of your overall outlay. Your Domain […]

Tips from WordCamp St. Louis 2016

Overview WordPress is our favorite content management system (CMS) because our clients find it easy to learn and use, which means they are more likely to keep sites up-to-date and to meet their online goals.  Ease of use is a primary WordPress goal. WordCamps are informal, WordPress community-organized events held all over the world. Everyone […]

WordCamp Chicago 2016 – some helpful notes for website owners

Overview O3 Internet has used many content management systems, but WordPress is our favorite because our clients find it easy to learn and use to keep their sites up-to-date. Carol attended WordCamp Chicago 2016 in early May. WordCamps are informal, community-organized events held all over the world. Everyone from casual users to core developers participate, […]

O3 Awarded 15 Under 15

O3 is delighted to be among the recipients awarded the Springfield Business Journal’s 15 Under 15 award for 2015. From the Springfield Business Journal: Small businesses have a large impact on the economy, and while they may not be as high profile as more familiar company names, they are collectively a significant economic driver. The […]

Gravity Forms – Resend Email Notifications

Gravity Forms is a powerful and versatile plugin for the WordPress content management system that allows the site owner to create forms quickly and easily. Read more about Gravity Forms and its many benefits here. One of its useful abilities is that an admin can resend email notifications from previously submitted forms with others. Notification […]

Gravity Forms WordPress Form Creator

Gravity Forms is a powerful and versatile plugin for the WordPress content management system that lets the site owner create forms quickly and easily. While it is a paid plugin, the price is definitely worth it! Customizable Forms Gravity Forms is heavily customizable.  In addition to common form fields such as check boxes, radio buttons, […]

Counteracting WordPress Misconceptions

We’re frequently asked how WordPress stacks up against other content management systems (CMS).  We’ve used many, and we chose WordPress because our client needs come first, and WordPress is the easiest to learn CMS we’ve found that also offers the flexibility to create quality solutions with a focus on client needs. WordPress is not just […]

“Amazon Tax” found invalid in IL – another reason for local businesses to have an outstanding online presence

The Illinois Supreme Court finds the “Amazon Tax” invalid, agreeing that affiliate marketing does not give rise to tax obligations. Although intended to level the playing field between online merchants (who would presumably collect and pay IL sales taxes under the law) and “brick and mortar” retailers, online retailers instead opted to end relationships with […]

Effective Website Design: Pros & Cons of Hosted CMS Sites

Small business owners have multiple options when creating an effective website.  From do-it-yourself website software-as-a-service to custom website design, there is a wide range of functionality, price and effort.  After a brief summary of major options, we list some pros and cons of the Hosted CMS option, which is appealing to business owners and non-profits with limited […]

Effective Internet Marketing: Website Content Planning

Content planning doesn’t have to be difficult if you take it one step at a time. The process can be completed in an hour or two for a small website.  I recommend you already understand your goals, what an ideal client looks like, your unique value and a search keyword list before starting content planning, […]

The Three Fundamental Skills of a Successful Internet Consultant

Have you ever heard of the term “five tool player?” It’s a phrase used to describe a particular baseball player who has the capacity to excel at hitting for average, hitting for power, base running skills, throwing ability, and fielding abilities. While it may seem like that’s what baseball players should be good at anyway […]

Social Media Basics: Legal aspects of Social Media

Social media can help companies build relationships and allow customers to promote the business with user-generated content such as comments, feedback, and recommendations to friends.   Consumers are increasingly seeking out online reviews of products and services before making a purchase.  Encouraging social media endorsements, soliciting testimonials, and requesting online reviews can be a way for […]

Future of the Internet: Multimedia Search Engine

There’s only one certainty in the Internet world: things are going to change. Here’s a glimpse of a possible new multimedia search engine.

Internet Marketing Basics: Identify your Search Engine Keywords

What are search keywords? Search keywords are words and phrases that your target customers use to find your product or services on search engines like Google, Yahoo or Bing. When used effectively during website planning and development, they can make a big difference in how easy your site is to find online.  Identifying valuable keywords […]

Effective Internet Marketing: What’s Your Unique Value?

What is a Unique Value Proposition? A unique value proposition accurately conveys the value you offer to prospective customers.  It can also be used to market job opportunities to employees, to sell partnership opportunities to other companies, or to obtain funding or financing.

Local Search Marketing: Consistency is Key

I’ve just been studying the Local Search Ranking Factors Report and am impressed by how important it is to be consistent when updating your listings on local directories to achieve good local search marketing.

Internet Marketing by gender stereotype – beyond unfortunate

An ongoing European Union funded study aimed at increasing the appeal of information and communications technology (ICT) work to women indicates that aiming campaigns at women in general is not as effective as targeting particular categories of women who may be more receptive to the message.  The researchers said the focus should shift to identifying […]

Effective Internet Marketing: Who is Your Ideal Customer?

Think about two or three of your most profitable current customers – or customers you think would be a great fit for your company.  Would your business be more successful if all your customers were like them?  You want to attract customers who are a good fit for your products or services, who will be […]

Effective Internet Marketing: What are Your Internet Marketing Goals?

What are Internet Marketing Goals? Most small business internet marketing goals are to increase sales, to increase leads and customers, and to increase visits to brick and mortar stores.  Other goals might be to provide fast customer service after the sale, to promote follow-on business and to keep current customers engaged over time.

Internet Marketing Basics: Waiting is Expensive

In this third in a series of three explaining the basics of Internet Marketing, I talk about the cost of waiting and how to approach next steps. Your Competitors Aren’t Waiting Waiting is way too expensive – your competitors aren’t waiting.  It can be daunting, but taking that first step and then doing a little […]