Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Services

What is search engine optimization & search engine marketing?

Search Engine Marketing is a collection of practices intended to increase the liklihood that a page of your website will be found by a person using a search engine like Google to search for a particular keyword or phrase.

These practices range from strategic planning to detailed technical tasks, and because search engine rules and competitors’ tactics can change overnight, success is a moving target and there are no guarantees. Even so, there are generally recognized best practices and also “black hat” practices that can get you on the first page of Google – or totally banned. By paying attention to best practices and scrupulously avoiding banned practices, your products and services can be given a much better chance of appearing prominently in search engine results pages.

O3 Internet Consulting Search Engine Optimization Services

Search Engine Optimization (SEO)

  • Evaluation of current SEO practices and rankings for specific keywords
  • Search keyword research and competitor research
  • Search engine analysis and planning
  • Creating keyword campaigns, including target content to be generated and technical applications of keywords
  • On-page implementation of keyword campaigns as website is built, as retrofit, or as needed
  • Protection of search engine ranking assets during redesign or content update
  • Generating new or rewriting existing content to increase search engine results
  • Integrating social mediaemail marketing and search engine optimization

Search Engine Marketing (SEM)

  • Keyword research
  • Installation and configuration of analytics software
  • Keyword metrics, analysis, reporting and recommendations for improvement
  • Local search marketing
  • Link building
  • Pay-per-click campaign set up and management